It’s not JUST there to look pretty. Barbie’s nice and sells well for Mattel but pretty and empty is not what you’re aiming for is it?
Ahhh, the do’s and don’ts of website design. No matter how many times designers repeat themselves, some people just don’t listen to us.
Do you still have flash? In case, you didn’t know it, flash and iPads don’t play well together. Yes, you can view flash but is your visitor going to be savvy enough to know what to do to view it on an iPad?
Do pop-ups keep popping? It’s damn irritating. You’re reading something and then pow, here’s a pop-up that dims the rest of the page and interrupts the flow of the article/post. Grrrr, makes me want to click away.
Do you have a myriad of fonts and colours that induces tears in the eye of the beholder? Given the abundance of great and good websites around, you can’t really be forgiven for having bad taste.
Do visitors need a map to get around your website? Navigation should be simple and easy to understand. Don’t make them search, they’ll leave.
Do your words have room to breathe? White space is needed, if not automatically required. It’s the yin to the yang.
And speaking of words… don’t waffle. They don’t have time to read through a screed of information that you think is compelling. Break it down, write well and write often.
Don’t stuff it full of keywords. Google will find out and they won’t be happy. Hint… you won’t be happy if Google’s unhappy with you.
Websites need to be looked after and updated frequently. They need to be responsive so they can be read easily on any screen. It is not a one size fits all solution, particularly when there’s not one screen size given the prevalence of netbooks, tablets and smartphones.
What does your target market expect to see? What are your competitors doing? Do you tell visitors what you do up front? It’s a marketing tool, a way to reach out to your clients, your customers, those who are interested in what you have to say… are you disappointing them?
You can easily tell a website that gets updated to one that’s been left on the shelf. Where is yours sitting?