The month of May saw the famous Internet Trends Report released, CNTRL ALT Delete published and Mark Coker’s Smashwords Study released. Why would I group the three of them together here? Because both business and authors need to be aware of the rapidly changing playing field in order to adapt and succeed.
Tablet sales outstripped desktop PCs in the 2012’s last quarter and mobile traffic now makes up 15% of the global internet traffic. The first is great for authors, the more people who use tablets the better, they also need to know how the internet is changing if they’re to leverage it. The second is a need to know for business. 77% of smartphone users accessed local content in 2012. Is your website geared for mobile? Facebook has nearly half of it’s 150m daily visits from mobile but is losing market share. Close on its’ heels are YouTube, Twitter and Google+. Are you communicating everywhere you should be? Print media gets 6% of our time but gets 23% of the ad dollars. Is your advertising spend in the right place?
For both authors and business, you need to know the lay of the digital landscape if you’re going to be successful online and the following presentations may help you get there faster.
2013 Internet Trends Report
Internet analyst, Mary Meeker’s famous the Internet Trends report has been released. Below are a few of the take-aways from the presentation (embedded below).
- 2.4 billion internet users: 8% up on last year and driven by the emerging markets of China, India, Indonesia, Iran and Russia.
- Mobile traffic makes up 15% of global internet traffic and is estimated to rise to 25% next year. It takes up 12% of people’s time but only gets 3% of the ad spend. Conversely, print media gets 6% of our time but gets 23% of the ad dollars.
- Tablets overtook desktops PCs and notebooks in the last quarter of 2012.
- Digital media uploads rising sharply: 500 million photos are uploaded every day and an average of 100 hours of video are uploaded to Youtube every minute.
CNTRL ALT Delete
Mitch Joel, President of Twist Image, writes in his latest book, CNTRL ALT Delete, about rebooting and re-building your business model. “Stop looking at your business as physical, web, and mobile. It’s about consumers, and the only thing that matters to consumers is the one screen that is in front of them.” Below are a few of the take-aways from a recent presentation (embedded below). You can get CNTL, ALT, Delete from Amazon.
- 200+ million tablets will be sold in 2013.
- Facebook has nearly half of it’s 150m daily visits from mobile.
- 77% of smartphone users accessed local content in 2012 and 23.1% of US internet traffic comes from mobile devices.
- Google’s advertising revenue is bigger than that of the entire US print industry.
2013 Smashwords Study
The recent Smashwords study analysed over $12 million in sales for a collection of 120,000 Smashwords ebooks from May 1, 2012 through March 31, 2013, aggregating sales data across their retail distribution network. Below are a few of the take-aways from the presentation (embedded below).
- Most ebooks don’t sell well but those that do sell well, sell really well.
- Ebook readers prefer longer books (averaging 115,00 words) over shorter books.
- Book titles that are short (average 4.2 words) appear to have a slight advantage.
- The common price point is $2.99 but $3.99 books sold more units although FREE gets you more downloads.
Head on over to where Mark Coker analyses the 2013 Smashwords Survey to learn more and consider how the findings could make your book more saleable.